Our Story – Setka Editor

Hi, we are Setka.
We want to bring beautiful content to everyone.

Setka’s innovative content management tools were born, tested, and refined at a leading digital media company in Russia, Look At Media, whose web publications boast more than 7 million unique monthly visitors.


Look At Media was founded in 2006 by Alexey Amyotov, Vasily Esmanov, Katya Bazilevskaya, Anton Gladkoborodov, and Kirill Ten. It maintains the sites The Village, Look At Me, Wonderzine, and the US-based Hopes&Fears. The company has won over 65 international advertising awards, including Cannes Lions, One Show, New York Festivals, and D&AD.


In 2014 Setka spun off from Look At Media as an independent software company focused on building and marketing state-of-the-art tools that make content creation easy, beautiful, and accessible to everyone.

Since then more than 300 brands and 100 editors have used Setka’s publishing products to create award-winning content and advertising experiences including giants like Conde Nast.


In 2016 we’ve decided to take Setka global and start operations in the US by launching one of our first products – Setka Editor plugin for WordPress.


Today Setka’s team consists of 30+ people spread out across Moscow, New York and San Francisco all working together on building and bringing new innovative products to the market.

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