Hubspot x Setka Editor: Take Your Inbound Marketing to the Next Level

A new integration with Hubspot helps content marketers improve reader experience to keep customers on the page—and even drive them to convert

HubSpot is on a mission to help businesses grow better, providing a wealth of marketing, sales, and customer service tools—including a completely free CRM—to tap into the power of authentic and sustainable growth through inbound leads. And, according to HubSpot themselves, over half of marketers say content creation is their top inbound marketing priority. They make it a priority because it works—HubSpot has also found that marketers who prioritize content are 13x more likely to see positive ROI.

So, all in all, content can be a huge win for finding the right customers and making them want to stick around. And you know we’re all about content here—making it beautiful, making it engaging, and making it as effective as possible. The last thing we would want is for folks to land on your blog and not engage.

 

That’s why we’re so excited about our new integration with Hubspot, which allows marketers to use Setka’s powerhouse of design tools to take their content marketing to the next level, easily incorporating engagement best practices, boosting conversion rates and KPIs like social shares, scroll depth, and time spent on-page, and creating a better content experience (which creates a better customer experience from the first touchpoint).


38%

of users stop engaging entirely if content is unattractive in its layout or imagery

Well-designed content makes it more likely a customer will stick around after the mere seconds they take to judge whether your page is worth reading or not.


75%

admit to judging a company’s credibility based on its website design

Well-designed content builds trust with your leads.


23%

Сonsistent brand presentation across platforms can increase revenue by up to 23%

Well-designed content increases brand recall—and, in turn, sales.

Marketers who publish Hubspot-powered blogs can now use Setka Editor’s Content Design Cloud to create stunning content design—tapping into a robust array of tools to arrange text and visuals into magazine-quality, image-rich layouts—then export to their Hubspot blog with just a few clicks.

As with any CMS, Setka Editor features templates, reusable design blocks, and other pre-styled settings that allow for efficient content creation. This includes the best typefaces, layout controls, color palettes, imagery, and a range of scroll-activated animation capabilities—along with automatically optimized and customizable layouts for mobile screens. Plus, you’ll be able to tap into some powerful marketing-specific features:SEO-ready code to make sure you can be found to easy-to-create, PDFs from your content for gated campaigns, pop-up footnotes to easily add extra context or direct people to other content, and built-in tables that look good no matter what device your user is on.

Your content marketing efforts won’t know what hit ‘em.

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