Changing the process of creating regular content for editorial teams of all sizes has been our mission from day one. A few years ago, we started developing Setka Editor inside Look At Media — a well known Eastern European digital publisher that has won over 65 international awards for its innovative content. Founded in 2007, it grew from a small fashion blog into a large media outlet with over 7 000 000 unique visitors per month. Now the company publishes over 100 updates per day and has more than 900 international advertisers.
When we started developing Setka for Look At Media teams, we set very simple goals:
Make our editorial content more efficient by reducing the time it takes to design posts in regular categories.
Allow for flexible layouts and design options while maintaining our brand.
Ensure that all our stories share a visual identity set by our Art-Director. This would mean nobody else in the team should be able to accidentally alter elements of our visual identity.
Have the ability to design special projects and long reads with unique layouts.
Stop wasting our developers time on regular content production.
In order to make our editorial team more efficient we realized that besides introducing Setka Editor, we had to make changes to our overall process. Here is how we see an ideal content production process enabled by Setka Editor:
Art director/designer creates styles in Style Manager based on the publication’s brandbook. He or she sets the right fonts, colors, icons etc.
Editorial team members don’t have to think about your branding or design, they can use a tool with an intuitive interface and pre-installed styles.
Art director analyzes the editorial calendar and looks for recurring layout elements, then creates snippets for these elements.
Setka Editor is very flexible and you can scale it fast. If you need to add a new color or visual element, you can just add it in Style Manager.
If you have a lot of regular columns and similar articles, an art director can create post templates for them.
This last step of the process is what we have been working on for the last few weeks. After talking with our clients we saw that we could improve how regular content is created on the daily basis by introducing post templates and allowing users to group snippets.
Post templates help produce beautiful stories fast. Whether you are a big publisher with a lot of daily and weekly categories or a business with a list of defined formats for your blog, you will love post templates. Now you can save layouts you have created and re-use them anytime you want. This will half the time you and your team spend on designing your stories.
Post templates can help you if you regularly publish articles with identical structure and similar design elements. Saving post as a template means saving its layout and structure, content, grid systems, number of columns and content width.
Now you can start by selecting a suitable post template when you are adding a new post in Setka Editor. Your post style and grid system will adapt automatically after the post template is chosen. You will only have to fill it with relevant content.
With post templates, you have a unique opportunity to build a library of proven designs that work and engage your audience.
Now you can also group snippets in categories that suit you. You can gather quotes, photo blocks, author portraits and select the relevant snippet when you are designing the post.
To access your snippet’s HTML-code, login to editor.setka.io and open a snippets tab on the left.
Stay tuned to learn more about other features that help you to scale your editorial or content marketing process, so it’s highly efficient and it helps you to win in a crowded market.