Mobile is the future of the web, and yet mobile conversions for ecommerce stores remain much lower than mobile traffic. As Adobe’s ecommerce platform Magento explains it, “many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences across channels.”
About a year ago Magento made a powerful step forward in the advancement of mobile ecommerce experiences by launching the PWA Studio, a set of developer tools that allow for the development, deployment, and maintenance of a PWA (Progressive Web App) storefront on top of Magento 2.3 and above. Better yet? Starting today, you can use Setka Editor to create content for pages built using Magento PWA with no extra work on your part. In other words, we’re teaming up with Magento to help you make an even more beautiful and streamlined user experience on mobile.
If you’re already using Magento’s PWA studio, you can start using this feature immediately—simply create content using Setka Editor, and it will appear in the PWA version of your site as if it was created in the default Magento editor. And this is on top of all the other amazing features the Setka Editor integration with Magento offers you.
If you’re not already on the PWA bandwagon, read on.
Progressive Web Apps (or PWAs) are a way of creating an app-like browsing experience within a web browser. They work kind of like responsive design in seamlessly creating a good user experience on desktop and mobile, but take things a step further by giving you added functionalities that a native app would have on mobile, like the ability for your site to work offline and the option to send push notifications. Plus it loads much more quickly than responsive or m.dot web pages and has a reduced server load and weight—meaning it’s better for you and better for the user. And it does all of this without you having to go through the rigamarole of developing an app for each type of device, going through an app store to publish, and then convincing users to download. You can learn more about the business benefits of PWAs here.
If you’re looking to improve the mobile interactivity of your eCommerce site, why not give it a try? And don’t forget to use Setka Editor on top of Magento’s PWA Studio tools for even more design options for cultivating the perfect user experience!