How Do You See Content Marketing in 2021?

Last year we tapped the brains of some of the best designers, editors, content marketers, and other creatives in the industry to get their insights into the state of visual storytelling and how content creators can stay ahead of upcoming trends.

Share your views on the state of content marketing, get featured in our blog series, and receive an early copy of the annual report.

There was so much incredible insight in 2019 from the folks we all wish could mentor us, such as:

Invest early on, come up with a visual identity, and decide that imagery matters as much as the words

JOHN COLLINS, Director of Content at Intercom on not leaving your visual design to the last minute

There’s so much visual pollution online – you have to find a way to engage from a design standpoint

Amy Hatch, Head of Content and Editorial at SAP on why they invest in custom illustrations for every piece

You don’t need to have a whole team of developers to make design work

Steve Pearson, Head of Visual Storytelling at GET Creative, USA Today on how technology is making good content design more accessible than ever

Obviously, a lot about our world has changed in 2020 since then and, in turn, a lot has changed when it comes to the needs of readers.
To help you stay connected to the content industry, we’ve launched a series of virtual conversations between Setka’s CEO and leading content experts.

Therese Fessenden

UX Specialist with Nielsen Norman Group

Using UX to Build Strong Relationships With Customers Online

Melanie Dezial

Content marketing expert

How to Never Run Out Of Great Content Ideas

Janice Robinson-Celeste

Successful Black Parenting Magazine

How to Be There for Your Readers Through These Trying Times

Kelly Cooke

Expert in designing content and curricula

Building Better Digital Education Experiences in a Post-COVID World