You can’t succeed in today’s eCommerce world without content
The brands that rise above the competition today do it because they’ve got a smart content marketing strategy backing them up. Whether it’s product pages that integrate engaging storytelling or custom blog content that helps your audience with the info they’re looking for, content allows you to rank higher in search to find new customers, connect with them in new ways in new ways to build trust and loyalty, and build a better user experience that helps the customer engage more with your company and products. All this adds up to higher engagement, more customer loyalty, and increased sales.
70%
of consumers learn about a company through a blog or online publication
The average conversion rate of sites with content marketing is
6x
higher than those without
38%
of users switch stop engaging entirely if content is unattractive in its layout or imagery.
Great content design improves conversion and increases your brand awareness
Of course, it’s not just about creating the content—it’s about making it look good. Studies show that good design matters when it comes to building credibility with customers and making them convert. Plus, don’t you want your product content to look as good on the web as it would in a glossy magazine?
What content should I create?
Aren’t sure what content can look like as part of your eCommerce strategy? Here’s some inspiration of the types of content that can be powerful for ecommerce brands:
Dynamic product pages rich with images and videos, deep explanation of product features, storytelling about your brand or customer use cases
Curated product collections or buying guides around a specific theme or timely topic
A blog that covers trends in your space or topics relevant to your customers
Explainers that give advice about things your customers care about
White papers covering industry trends to show off your expertise in the industry related to your product
Case studies demonstrating your product in action
Magazine-quality lookbooks showing off your products in the real world
Guest or influencer posts sharing how they use your product
Why Setka?
Without having to code, your team can use the Setka Editor to quickly create beautiful-looking content that attracts, engages, and converts.
Completely Customizable Layouts
Make your layout exactly as you like it to best show off all your information or product features. Setka Editor has easy-to-use grids that allow you to place headlines, text, images, and more precisely where you want on the page. Save your layouts to easily create more gorgeous content later.
Powerful Visual Storytelling
Put your product imagery in the spotlight with the ability to store a media library, scale images directly in the editor, place them on your page as everything from galleries to backgrounds to standalone images, and even embed video. You can also source free, high-quality stock images from Unsplash right within the interface if you need an extra visual boost.
Eye-Catching Animation
Easily animate any text or visual element to attract attention and keep potential buyers moving throughout a piece of content. Control everything from the speed, scale, opacity level, duration, and delay for ultimate control over how someone navigates your page.
Clean, SEO-Friendly Code
We’ve done all the backend work to make it seamless for customers to find and view your content. Setka Editor is focused on proper code structure, that’s in line with HTML5 standards and uses less nesting for faster load times.
Reusable Micro Templates
Make the most important features of your product pop with micro-templates (we call them Snippets) that you can create and reuse for quotes, side notes, dividers, captions, icons, and more. Use some of our templates for ease of content creation, or customize and save your own for consistent branding.
Consistent Branding, Always
We’ve made it easy for you to keep your brand looking just as good across every content piece you put out. Customize your fonts using Google or Adobe fonts or by uploading your own, add whatever styling or colors you want on your page, then save it all into easy-to-access style templates to use in the future.
Responsive, Mobile-Friendly Features
Everyone shops on their phones these days, so we’ve created automated mobile layouts to make it easy to meet your customers where they are. You can also customize mobile layouts to match your brand specifications, distinct styles for mobile-view grids and fonts, and check the synced preview to instantly see how your content displays on mobile.
Setka Editor makes it easy for brands and publishers to build interactive, beautiful, and fast-loading content without having to code at all. After integrating with AMP for WordPress, their client’s AMP version looks identical, but loads so much faster – not only on mobile [5 seconds faster], but also on desktop [6.3 seconds faster].
JEANNY HALIMAN
South East Asia Web Lead
Since working with Setka Editor, we’ve seen our bounce rate go down by 84%, a 14% increase in homepage traffic, and average session duration up by 127%. The tool helps us structure the information on our blog and enhance it with photos, videos, GIFs, and more while pre-configured fonts, header styles, and pull-quotes save us time on creating posts and ensure we maintain a singular style.
POLINA DELANOE
Communications Leader
Setka Editor allows a novice to typeset simple, neat posts without the help of a professional, and advanced designers are limited only by their own imaginations. The tool lets us create great-looking content without having to code, so anything we dream up is possible to realize… As a result, our blog has an impressive conversion rate and attracts high-quality leads.
EGOR KOROBEYNIKOV
Head of Brand Experience
FAQ
— Does Setka Editor work with any theme?
Yes! Setka Editor works seamlessly with any theme and won’t make changes or break your layouts in any way.
— Can I try Setka Editor before I buy it?
Of course! We offer a hosted demo where you can experiment with and test out all of Setka Editor’s features.
— What’s your refund policy?
We’re confident you’re going to love our tool. But on the off chance that you don’t, we’ll gladly refund you within 30 days of purchase – no questions asked.
— Where can I get support if I have questions?
If you have questions on how to use Setka Editor features or need help troubleshooting a problem, you can either visit our Help Center or contact our Support Team.