A New HubSpot Extension to Improve Your Customer Reading Experience (and Up Your Leads)

 

You can’t succeed with online marketing today without content

The brands that rise above the competition do it because they’ve got a smart content marketing strategy backing them up. Good content allows you to rank higher in search to find new leads, connect with them deeply to build trust, and build a better customer experience that allows them to engage more with your company (before they convert). All this adds up to higher engagement, more customer loyalty, and increased sales.


70%

of consumers learn about a company through a blog or online publication

Content Marketing Institute

The average conversion rate of sites with content marketing is

6x

higher than those without

Lemonstand

82%

of customers feel more positive about a company after reading custom content

Demand Metric

Great content design improves conversion and increases your brand awareness

Of course, it’s not just about creating the content—it’s about making it look good. Studies show that a good content experience is part of a good customer experience, that smart content design matters when it comes to building credibility and making folks convert. Plus, don’t you want the content you worked so hard on to look as good on the web as it would in a glossy magazine?

75%

admit to judging a company’s credibility based on its website design

Stanford Persuasive

Consistent brand presentation across 
all platforms increases revenue by up to

23%

Forbes.com

38%

of users switch stop engaging entirely if content is unattractive in its layout or imagery.

Adobe

Setka makes it easy to improve your content experience

Without having to code, your team can use the Setka Editor to quickly create a content packed with best practices to attract, engage, and convert.

Make your content easier to navigate

Setka Editor’s tools make it easy to incorporate engagement best practices—like creating a scannable layout and using visuals to draw the eye to the most important info—that will optimize the reading experience to keep folks around while boosting conversion rates and KPIs like social shares, scroll depth, and time spent on-page.

Incorporate your brand at every step

Keep your branding consistent at every step to increase brand awareness and build trust with your leads. Tweak everything from font styles to colors to smaller elements like captions and icons to align with your company’s design, then save them as templates to easily ensure a consistent look and feel on every published page.

 

Take advantage of powerful marketing tools

Setka wants to make it easy for you to get the most out of your content. That’s why we’re packed with tools tailored for content marketing. From SEO-ready code to make sure you can be found to the ability to easily create PDFs from your content for gated campaigns to the ability to create eye-catching CTAs, Setka’s tools will seriously amp up your lead gen capabilities.

Easily add interactive elements

Take your site to the next level with easy-to-add interactive elements like animations, embedded videos, and anchor links make users want to stay on even the longest content pages. Drive attention with sleek visuals—and you’re more likely to drive conversion, too.

 

Make it mobile friendly (without any work)

Many of your leads will probably browse your site on their phones, so you want content that’s just as sleek and easy-to-navigate there. Setka Editor creates an automatic responsive layout optimized for mobile viewing with no work on your part (or you can tweak the style to make it perfect).

Update everything in a snap

Setka transforms the content creation process, so you and your team can arrange text, images, and other visual elements into beautiful layouts—without having to code. Achieving more (and better) communication with your leads is about to become a breeze.

FAQ

— How does Setka Editor work with Hubspot?

Once you’ve connected Setka Editor to your Hubspot account, you’ll simply design posts in Setka Editor Design Cloud and then export to your Hubspot blog with just a few simple clicks.

— Can I try Setka Editor before I buy it?

Of course! We offer a hosted demo where you can experiment with and test out all of Setka Editor’s features.

— What’s your refund policy?

We’re confident you’re going to love our tool. But on the off chance that you don’t, we’ll gladly refund you within 30 days of purchase – no questions asked.

— Where can I get support if I have questions?

If you have questions on how to use Setka Editor features or need help troubleshooting a problem, you can either visit our Help Center or contact our Support Team.